WHY SOFTWARE NEEDS DXP
Enterprise software companies stand to increase revenue by up to $1B within three years of investing in improved customer experience (CX)—a 30% higher return than is estimated for non-SaaS companies. To enable, attract, and retain customers through engaging experiences, software companies must focus on the too-often-neglected marketing department. Digital experience platforms (DXPs) automate and personalize marketing initiatives within software companies, but also provide rapid deployment of apps, portals, and websites, including content management.
To be classified as a true DXP requires a solution that delivers all three of the following:
- Facilitate rapid development (apps, personalized content, and more)
- Connect data and media through APIs
- Manage and store content
Let’s look at how DXPs empower the collaboration, personalization, and optimization that lead to sustained competitive differentiation.
Collaboration for scalability
Software companies are often a collection of siloed platforms, teams, and data—all working independently while learning nothing from each other. As business increases, so does data—and without proper consolidation, data disparity increases in parallel. Consumer attention is a scarce commodity, and companies must deliver data-driven personalized experiences to capture interest and engagement. However, silos will render software companies incapable of keeping pace with customer demand in the absence of synchrony.
Experience platforms empower team collaboration which assists in working in greater transparency and in a less siloed fashion. Not only do DXPs centralize and improve control, but the platforms also serve to eliminate repetitive and inefficient processes. From content to engagement, to personalization and optimization—experience platforms:
- Increase speed and reliability of work
- Improve the efficiency with which work is performed at scale
- Empower best practice maintenance from concept to delivery
To scale with customer and growth demands, DXPs are essential for internal alignment, agility, and empowering personalization that differentiates the brand from the competition.
“PERSONALIZATION CAN REDUCE ACQUISITION COSTS BY AS MUCH AS 50%, LIFT REVENUES BY 5–15%, AND INCREASE MARKETING SPEND EFFICIENCY BY 10–30%.” MCKINSEY
A recent Epsilon study shows 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences.
Experience platforms improve personalization through disparate data consolidation that enables a true 360-degree view of users and prospects. Data integration and automation is simplified through product, platform, and API connection. Batch (high volume collected over time) and streaming (continuously generated from multiple sources) data are both processed immediately to enable timely and relevant offers. With this real-time personalization at scale, software companies can eliminate the latency that occurs with batch-only systems.
Experience platforms combine both internal and external data sources to drive intelligent decision making and more accurate customer profile segmentation. Equally, if not more importantly, DXP automation frees IT teams from repetitive technical maintenance to apply more time working with engagement teams.
Software companies understand the need for continuous optimization through the product lifecycle, and this holds true for marketing as well. Once a DXP has been adopted, data silos have been consolidated, and all API connections made—the task of perpetual learning, acting, and improving on insights can begin. This is accomplished through DXP self-learning automation powered by machine learning (ML).
Digital experience platforms leverage artificial intelligence (AI) and machine learning to empower companies with a clear view of customers and prospects, and provide actionable data. As a result, individuals are no longer treated as groups, only personal and relevant engagements are delivered, and experience is improved exponentially.
However, software companies must begin the optimization process before the DXP is even integrated. First, a company must understand customers and their journeys, and where there is greatest need and opportunity for improvement through innovation. Second, all existing and potential data points must be identified. These two proactive steps will ensure that a company understands current and future states and what existing insights to leverage to move from one to the other.
Software companies exist to solve enterprise challenges, but to remain competitive and grow, businesses must also espouse technology solutions to solve internal needs. Consolidated, actionable, accessible, and scalable data is required for advanced applications like AI/ML. These drive automation and personalization, which deliver improved engagement, conversion, and retention.
At SoftServe, we have over 26 years of experience in software development with over 5,500 engineers and developers at the ready. We are agnostic experts in big data, AI/ML, and personalization and are preferred partners with leading experience platform providers. If a company hasn’t already adopted an XP, we can advise which is the best option, and for those that have, we empower our clients to ensure the experience platform is fully leveraged and perpetually optimized.
It’s crucial to choose the right DXP not only on its own merits, but on how the solution aligns with the company’s culture and vision, and the solution’s ability to fully integrate with other software. There are ample DXP solutions to choose from. Examples include:
- Adobe are industry leaders
- Sitecore are top performers for retail/B2C (where personalization and CX are king)
- Quadient is known as a leader for companies that have high volume processing demand
At SoftServe, we’re agnostic DXP experts and preferred partners with the world’s leading DXP providers. We advise which platform is best for each client and provide expertise and service to ensure ongoing optimization.
Let’s talk about where you are in your experience platform journey today.
Design Thinking methodology
Since before the advent of the computer, people have been addressing complex problems using Design Thinking, its principles founded in the fields of architecture and industrial design. Now many organizations adapt the methodology to address problems as complex as machine learning applications and enterprise IT solutions. Different organizations implement Design Thinking in various ways, but commonly follow the guiding principles of a human-centered research, involving cross-functional representatives, and with a focus on prototyping.
At SoftServe, we have defined our design thinking framework into five steps, called Learn, Interpret, Ideate, Experiment, Evolve.
Team members progress through these modes of working over the course of a project, sometimes shifting back and forth nonlinearly depending on the immediate needs. The framework is primarily a guideline to aid teams to structure their own approach based on best practices. To make the steps more memorable, we symbolize each one using a simple shape.
The first mode of working is called Learn and is symbolized by an expanding triangle (think of a beam of light spreading out, searching the surroundings for information). A team in learning mode is exploring in all directions to rapidly research the problem and its surrounding context. The team objectively gathers unbiased information to later analyze. Projects typically begin with a research phase, staffed with a lean team of experts from areas such as design, solutions, and engineering—each viewing the research from a different lens. The research team is responsible for collecting the raw observational data to inform the creative process.
The focus of the Interpret mode is to synthesize takeaways from the raw research data. We symbolize it with a square (think of putting things back in the box, drawing boundaries around what is important, and what isn’t). The research team will typically unpack all field documentation, spreading it out in a physical or virtual workspace. We comb through interview transcripts, review photos and video, and begin to highlight patterns. The Interpret mode is essentially an exercise in structuring meaning out of neutral data. The end goal is to have a unique and valuable point of view based on the research observations.
Ideation is creative thinking in action, and it’s symbolized with a forward-facing arrow (think pushing a play button or shooting an arrow). Now that the team has validated problems, they can start to brainstorm solutions in earnest. They generate new ideas—that didn’t exist before—to fuel the creative work. At SoftServe, we emphasize participating with stakeholders and end users, to capture genuine suggestions grounded in context. The cross-functional participants may use several ideation methods, such as brainwriting, solution sketching, and future-state journey mapping.
The Experiment mode is symbolized by a circle connoting the cyclical prototyping process. For the design process to achieve results, prototypes should be made early and often, to rapidly validate the assumptions. We only put in enough detail for it to be tested, so that the project doesn’t burn too much time and resources before identifying early design flaws while learning from the mistakes. Working in tight cycles of prototyping and validation lowers the risk of project failure by keeping the designs rooted in human-centered testing.
After experimentation sufficiently lowers risk, projects must shift into Evolve mode to develop real, significant results from the concepts (think of a circle evolving into a more complex hexagon). Experts can now elicit requirements, and plan for development. The design artifacts provide context, and enable the development team to empathize with end users. Design remains integrated in the agile development process, the team working in cycles to prototype, test, and build the feature set, so that every decision brings value to the users and business.
Design Thinking celebrates ingenuity and progress, and at SoftServe we have adapted the guiding principles into a framework that works for our demanding software development projects. The five modes—Learn, Interpret, Ideate, Experiment, and Evolve—provide a structure for planning an approach suited to unique project needs.
For more in-depth analysis of our Design Thinking methodology see The Critical Standard for Design Thinking by Snizhana Bezhnar.
How to find, hire, and partner with an offshore development team
The key to outsourcing success is finding an offshore software development team that has enough engineering capacities and experience to help you meet your specific business problems. But how do you find the right one that has the tech and domain expertise you need, fits your budget, and which you can rely on?
To help you, we’ve compiled a guide on how to find, hire and successfully manage an offshore development team. It covers such aspects as what outsourcing destination to choose, how to select the best offshore development partner, what legal questions to consider, and how to work with your remote team.
WHY HIRE AN OFFSHORE DEVELOPMENT TEAM
Setting up an in-house software development team is a challenging task. It requires a lot of time, effort and overhead costs to hire the experts you need and to manage them. That’s why so many businesses choose to focus on their core business functions and delegate software engineering to an offshore development team.
Here are just a few reasons why you will benefit from hiring offshore developers:
- You can tap into best talent across the globe and are not limited by location;
- Partnering with an offshore development team makes the implementation of new technologies easieras vendors usually have versatile expertise and a large pool of specialists;
- Alleviated HR, administration, and infrastructure pain;
- You can build your offshore development team according to your business needs and can scale it down or up whenever you need it;
- You can choose different types of cooperation ( extended team, managed team, outsourced team) depending on the level of control and supervision you want to keep.
- Teams of offshore dedicated developers are fully committed to your project and act as units attached to your existing onshore teams;
The benefits of such a partnership are tempting. However, you have to consider a few aspects to find, hire and establish successful cooperation with an offshore development team. So, let’s begin with choosing the most suitable outsourcing destination.
WHERE TO FIND AN OFFSHORE DEVELOPMENT TEAM
Usually, businesses choose outsourcing destinations taking into account the geographical location, billing rates, cultural compatibility, and time zone difference. According to these criteria, Eastern Europe, Latin America, and Asia are known as the hottest spots to find offshore software developers.
Where to hire offshore developers: Eastern Europe
This region has a well-deserved reputation of a reliable IT outsourcing destination thanks to its growing talent pool, cost-effectiveness, and the constant growth of the IT industry.
Ukraine, Poland, Belarus, Bulgaria, the Czech Republic, Estonia, Hungary, Latvia, Moldova, and Romania are the top Eastern European outsourcing destinations. The number of software developers in the region surpasses 1,051,000 experts with over 50K ICT graduates entering the market every year. The two countries with the most significant number of professional developers are Ukraine and Poland. Whereas, Ukraine has the largest number of offshore development companies in the region (1,600 ), followed by Poland ( 500+), Bulgaria (500), and Belarus (500).
Many influential sources have placed Ukraine among the top software development outsourcing locations: the PwC report, the Statista research, the A.T. Kearney research, etc. Moreover, the country was recognized by Gartner’s top 30 offshoring and outsourcing destinations in Europe. Businesses worldwide can benefit from the talent pool of more than 180, 000 software developers.
Where to hire offshore developers: Latin America
Brazil, Argentina, and Mexico are the best outsourcing countries by the number of professional developers in the region. However, Chile has made it to the 27th place in the HackerRank rating of the most skilled developers in the world.
Where to hire offshore developers: Asia
Asia houses almost 4M software developers. India, China, and the Philippines are the countries with the most significant number of professional developers. The numbers are 2.75M in India, 590K in China, and 190K in the Philippines.
HOW TO FIND THE BEST OFFSHORE DEVELOPMENT PROVIDER
Your business success depends on who you choose to work with. So, here are some steps which will help you to make the right decision:
- Compile a long list of offshore development companies you will review in terms of their services quality, expertise, and security standards.
- Take into account the reviews, references, success stories, video testimonials of the vendors you consider as potential partners. You can find this information on their websites, LinkedIn accounts, ranking platforms (Clutch, Manifest,Goodfirms, etc.);
- Consider the size of the vendors and their recruitment capabilities, as mid-size and large providers are more likely to have resources you need internally than smaller companies;
- Opt for the vendor that has a powerful employer brand and provide opportunities for professional growth. This way, the company will be able to find experts for the project promptly and scale up teams quickly.
- Look for a company that has a solid experience in building dedicated teams that deliver software products similar to yours, preferably in your industry;
- Pay attention to administrative facilities, equipment, and other infrastructure of your potential partner;
- Make sure your potential outsourcing provider complies with international security standards such as ISO, PCI, HIPAA, and has an effective security policy;
- Ask your potential vendor these questions to be sure that the provider is reliable.
- Assess their level of communication and enthusiasm. Choose the vendor that takes effort to understand your business needs, sets up extra calls with you and sends you follow-ups. The eagerness of a vendor to clarify with you all the aspects and nuances ensures the success of your partnership in the long run.
HOW TO SIGN A WIN-WIN CONTRACT WITH YOUR OFFSHORE DEVELOPMENT COMPANY
So, you have chosen the vendor that suits all your requirements, and you start the negotiation process. Signing a contract is the next step to cooperation with the best offshore developers. There are, however, different types of contracts, based on three cooperation models: dedicated development team, time & material, and fixed price. You have to understand their peculiarities to choose the one you will benefit the most from.
Fixed price contracts are the best option for small and medium projects with clear requirements. Let’s say, you have a certain budget but not enough capacity to do it in-house. So, you fully entrust the project to the vendor that bears all the responsibility of the project’s success. This is, however, the least flexible model, as any changes in the project plan require the complex change-approval process.
In a case with a dedicated development team model, you hire offshore developers entirely focused on the project. You can either take part in team management or entrust it to the vendor. This model is highly flexible and leads to the most viable results.
T&M model is usually used when a client needs an expert on a project temporarily. For instance, if you need the expertise of a DevOps engineer on demand, it doesn’t make sense to allocate these specialists full-time, because it will lead to unnecessary expenses. So it is more effective to pay these experts only for the work done.
No matter which type of contract you choose, there are some vital aspects to heed on to avoid risks:
- Defined strict deadlines for issuing an invoice and invoice payment and the outlined consequences for missing payments;
- Liability clauses which define clear limits of responsibility for both parties;
- Warranty clauses which guarantee the certain quality of provided services;
- Notice periods – time frames associated with the project kick-off as well as scaling up and scaling down a team. Vague notice periods or their absence can affect project execution and delivery
- Data protection rules, namely the deidentification, reidentification, and anonymization of data;
- Client’s ownership of the code, when it is delivered and paid for;
- Agreeing on the law of which country will be governing if the contract is international.
Now, we are moving towards the next step – how to establish successful cooperation with your offshore development team.
HOW TO PARTNER WITH AN OFFSHORE DEVELOPMENT TEAM
Successful knowledge sharing
Don’t underestimate the importance of knowledge transfer. Unshared knowledge costs money, especially when we are talking about IT outsourcing projects. Knowledge loss could result in lots of organizational waste when the whole process gets reworked from scratch.
There are two types of knowledge transfer flows: from a client to a vendor, or from a previous vendor to a new vendor. No matter which case is yours – the knowledge transfer plan stays the same. It all starts with a demo and the investigation and ends with setting up the environments, taking over business-as-usual, and the first successful release.
The successful knowledge transfer in IT outsourcing is about people, processes, and a product. The vendor has to understand what the product does, how it operates, and what people are responsible for specific tasks, to deliver on the client’s expectations. So, choose the vendor that has a robust knowledge transfer plan. It will make the entire journey smooth and safe.
Building effective communication
The more effective your communication with your offshore developers is – the more successful your collaboration will be. But to avoid misunderstandings and unmet expectations from both sides, be ready to create an effective working environment.
There are some ground rules which are vital for fruitful cooperation with offshore developers. The unification of coding practices within the team, establishing channels of communication, promoting knowledge transfer among developers are some of them.
Here are key tools that will help you to communicate with your offshore development team efficiently.
WORKING WITH AN OFFSHORE DEVELOPMENT TEAM: SUCCESS STORIES
There are many large tech companies and enterprises that have successfully hired offshore developers, shaped strategic partnerships with them and benefited from the cooperation. Here are a few examples:
Lebara is a global telecom that has shaped a long-term partnership with N-iX. Our software engineers have helped Lebara with software development, quality assurance, database administration, application and infrastructure support, and more. We set up an offshore development center for Lebara (100 + experts) and worked on such products as LebaraPlay, MyLebara, LebaraMoney, Bluepipe, and others.
Currencycloud is a global payment platform that enables companies to send and receive cross-border payments all around the world. The company started an ongoing partnership with N-iX in 2013. Our development team has worked on migration to microservices, enhancing the functionality of the platform, including APIs, core banking and payment services, customer-facing features, and more.
Fluke Corporation is a world leader in the manufacturing industry and a global producer of electronic equipment. N-iX offshore development team has been working with the company on developing enterprise automation solutions. The products are used by such leading companies as Honda North America, Toyota UK, Volkswagen, and many others.
These are just several instances of global businesses that have decided to hire offshore software developers and enjoyed the results.
A lot of businesses hire offshore developers to fill the skill gap, boost their capabilities and bring their products to market faster. Despite a thorny way of finding the offshore development team, it is worth the struggle.
However, there are some crucial aspects you have to pay attention to know that a particular vendor is a reliable partner.
Step one: choose the outsourcing destination which is culturally and (or) geographically close to your country;
Step two: research the companies in the chosen region, regarding their track record, expertise, and security issues;
Step three: sign a contract that will cover all of the possible issues and nuances of the future collaboration: financial side, the quality of the services, etc.;
Step four: establish effective communication with your offshore software development team and share all the needed information with them to make sure that you are on the same page;
Step five: scale a team up or down, according to your business needs;
Step six: deliver a reliable and secure product in cooperation with your offshore developers.
If you have any questions on how to find and build a successful offshore development team, please drop us a line. We’ll be happy to help you.
IT team augmentation in Ukraine: 5 searing mistakes to avoid
Ukraine is celebrated for the second-largest engineering talent pool in Eastern Europe (192,100 IT professionals in 2019). And while some companies struggle to scale their team in-house and onshore, others decide to opt for team augmentation in Ukraine. Does it mean that it offers easier recruitment and a more attractive value-for-money ratio? Let’s take a look at the facts:
- Ukraine (2.9) has better financial attractiveness than India (2.82), China (1.88), Poland (2.05), according to the 2019 Kearney Global Services Location Index.
- Ukraine is home to 1600 + IT outsourcing companies. It takes the lead in Eastern Europe, followed by Poland (500+), Bulgaria (500) and Belarus (500).
- Such tech leaders as Microsoft, Mercedez, Siemens, and others have chosen Ukraine for augmenting their engineering teams and benefited from it.
So if you decide to expand your in-house software development capabilities, Ukraine is a viable option and a proven destination for offshore or nearshore staff augmentation.
However, selecting the vendor that provides IT staff augmentation services in Ukraine and meets your specific criteria is not an easy task. One may get lost in a variety of choices as the vendor landscape is vast and diverse. If you want to have a reliable offshore or nearshore staff augmentation partner by your side, avoid these common mistakes along the way.
#1 Not assessing a vendor’s capacity to gather a team
Many companies offer team augmentation services in Ukraine. Yet, a few of them can boast about a powerful employer brand. In fact, this criterion defines the vendor’s possibility to find software developers for the project promptly as well as its capacity to scale up a team. For businesses that want to accelerate the software development process, it is critical to have such issues resolved within the defined time frame.
So before partnering with a provider, find out whether the company cares about its employees, provides opportunities for professional growth, supports the local IT community, and launches social and educational initiatives.
In Ukraine, tech companies compete for the title of the best employer every year. They apply different strategies to improve employee satisfaction and increase retention rates. Some of them offer great working conditions and decent compensation, others provide mentorship programs, regular performance reviews, real-time feedback, and a clear career advancement roadmap. According to the latest employer rating conducted by DOU, N-iX is ranked among the top 5 best employers in the category of 800-1,500 IT specialists.
#2 Overlooking notice periods in the contract
The next important thing companies usually underestimate is notice periods. Vague notice periods or their absence in the contract can affect the project execution and delivery.
Thus, you should agree with a vendor on the reasonable time frames associated with the project kick-off as well as ramping up and ramping down a team of outsourced developers.
#3 Neglecting the value of the knowledge transfer process
Much of the project knowledge exists in the documentation, but the most valuable knowledge still comes from the person’s experience and insider learning. And if it is not shared across distributed software development teams properly, you can suffer lots of organizational waste when the whole process gets reworked from scratch. It is important to find a team augmentation vendor in Ukraine that will be able to establish an effective knowledge transfer process between the client’s teams.
To avoid duplicating other people’s work, software developers should regularly exchange some well-established workflows and align coding practices. There should be a culture of knowledge-sharing on a project, both in a formal and a learn-at-lunch mode. This could be done not only via documentation but also via regular Q&A sessions, live training, one-one meetings, tech talks, coffee breaks, etc.
#4 Choosing the wrong cooperation model
If you don’t choose the right pricing model for your project, your software development budget could suffer significantly. For example, if you need an expert on a temporary basis on a project (a UX designer, a DevOps engineer, or a Solution Architect), it doesn’t make sense to allocate these specialists under the dedicated development team model on full-time. It is more effective to engage these experts part-time and pay only for the work done based on the hourly rate of an IT specialist. It is crucial to opt for the software development partner that can offer different cooperation models to you and help you choose the one that you will benefit the most from.
Depending on the size of the project, team composition, your requirements, budget, etc., you may choose from the fixed price, T&M, or dedicated development team models. As you can see, the fixed price model is the least flexible but works best for small and medium projects with clearly defined requirements. T&M model is applied when a client needs an expert on a temporary basis on a project. A dedicated development team model is highly flexible and fully adaptable to any changes. So when looking for a team augmentation vendor in Ukraine, make sure they can offer you the best cooperation model that suits your business needs.
#5 Paying little attention to the vendor’s reputation
What do you pay attention to when making a list of nearshore staff augmentation vendors? You probably assess the company size, its location, services, and expertise it offers as well as key clients. This is something that you can easily find on the company’s website. But what about the vendor’s reputation? The best way to find out true information about vendors is to ask a reference from their clients, watch video testimonials, and evaluate their profiles on popular B2B rating platforms, which feature verified clients’ reviews.
A STEP-BY-STEP GUIDE ON TEAM AUGMENTATION IN UKRAINE
Make a long list of companies
The first step to successfully select the vendor is to do preliminary research and explore the IT industry dynamics in the region and the key market players. Local media influencers like DOU, MC Today, Liga Tech, IT ID Lviv, Business Ukraine, AIN, NV Techno, etc. as well as IT market reports made by regional IT clusters can help you dive into the Ukrainian software development industry. Also, you can easily find popular vendor’s listing by Clutch, GoodFirms, TopDevelopers on the Internet and take them as the basis for your further research.
Set up clear selection criteria
No one ever partners with a software development provider without reviewing carefully its services, expertise, client portfolio, and references. Little attention, however, companies pay to such criteria as the company’s culture, agility, and employer brand, which in fact are decisive in building a successful partnership. Please take into account these several important criteria when looking for a trusted team augmentation vendor in Ukraine.
Make a shortlist of companies
On the basis of the criteria above, you need to weed out those IT vendors that do not qualify. As a result, you will get just several companies on the list, which makes it easier to study them closer.
This may come as a surprise but please note that large-scale companies may not give your project enough value as they hunt for developing industry solutions, whereas small-scale companies may not have enough software development capabilities to support your project. So if you want to augment your team in Ukraine, it’s better to focus on mid-sized companies ( around 1,000 – 1, 500 employees).
Design a detailed company profile
At this stage, it is important to reach out to these companies and send them a document with a number of questions related to the company, its people, and operations. This will help you objectively assess the candidates and streamline your decision-making process. The key criteria to assess are communication, training acceptance, CSR, knowledge transfer & exit process, tech infrastructure & office facilities.
Negotiate a win-win contract
Signing a contract is the final step on this vendor selection journey. In the world of IT outsourcing, it heavily depends on the type of cooperation model you choose. A poorly assembled contract may affect your business leading to unexpected outsourcing bills, loss of control over the quality, or compromised information security. To avoid such risks, both parties should thoroughly negotiate an IT outsourcing agreement paying special attention to such aspects as payment terms, liability, notice periods, confidentiality, IP rights, non-solicitation terms, the governing law, and a forum for dispute resolution.
Benefits of nearshore staff augmentation with N-iX
If you want to find a reliable company that offers quality IT staff augmentation services in Ukraine, you should do comprehensive research. The overall number of software development staff augmentation companies is growing every year. So choosing a trusted partner becomes a challenging task. Here are a few simple reasons to consider including N-iX on your list of the top team augmentation providers in Ukraine.
N-iX has the reputation of a trusted IT vendor. We are recognized among the top companies by IAOP, GSA, Inc. 5000, Software 500, Clutch.co, and others.
We provide IT team augmentation services to well-known companies around the globe. N-iX partners with Lebara, Currencycloud, GoGo, Travelport, Deutsche Post, Fluke Corporation, HotSchedules, Vable, Origin Enterprises, and many others.
N-iX has delivery centers in Ukraine, Poland, Belarus, and Bulgaria, which allows us to access a pool of over 570,000 professional developers with diverse expertise across finance, retail, healthcare, education, telecom, and automotive industries.
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