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UBA Conference 2020




When: 24-26 April, 2020.

Where: Mercure Congress Centre, V.Hetmana,6, Kyiv, Ukraine.

UBA Conference 2020  – is the first and biggest international conference dedicated to business analysis in Ukraine.

UBA has prepared for you three days of useful content, inspiring events and workshops by top speakers from the USA, Europe and Ukraine.

Day 1 – Workshop Day – 8 workshops by leading experts in the field, pre party for speakers and beer tour for participants.

Day 2 – Talks Day– 5 parallel streams, plenty of useful information, new skills and acquaintances at the official party.

Day 3 – Study Tour Day– unique opportunity to get behind the scenes of 3 international IT companies and learn from the market leaders. Not only is it about corporate culture, personnel and story of success, but also about the founders.

It is the place where you can make new acquaintances, learn, get inspired and exchange ideas.


  • Business Analysts
  • Product Managers
  • Project Managers
  • Team Leaders
  • Product Designers
  • Business Owners

More information and tickets –> HERE.

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Ukrainian IT Awards




The show is coming!
The final and award ceremony of the largest IT talent competition in Ukraine — the Ukrainian IT Awards.

This year organizers received a record number of applications:
⭐182 applications from more than
⭐106 IT companies!
⭐33 applications have reached the final, and we will find out the names of the winners on December 10 in real-time on the event page!
⭐Here Ukrainian IT Awards

This time IT professionals will compete in 11 individual and team nominations:
▪ Software Engineering
▪ Quality Assurance
▪ Management
▪ IT-education
▪ Infrastructure&DevOps
▪ Design
▪ Product Management
▪ Business Analysis
▪ Software Architecture
▪ Innovation Research of the Year
▪ Impact of the Year

⭐ Toronto TV star hosts Michael Schur and Alexandra Gontar will announce the winners. And musical accompaniment by
⭐Dj Daria Kolomiec will give the holiday a unique sound.
Stay tuned!

👥 Ukrainian IT Awards was founded in 2012 by SoftServe – one of the largest IT service companies in Ukraine. In 2017, the Association “IT Ukraine” became the co-organizer of the competition and in 2020 became its main organizer. SoftServe, EPAM Ukraine, Ubisoft, and Intellias are nomination partners. This year the competition is supported by the Ministry of Digital Transformation of Ukraine.

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Service Design Lviv 2020 Conference




Welcome to the first Service Design Lviv 2020 Conference!

Take a chance to dive into a day full of knowledge sharing, breakout sessions, workshop and best practice insights designed to take your practice to the next level!

When: 22 February (Saturday)

Where: Symphony Solutions office, 2B Naukova Street, Lviv

Language: Ukrainian


10.00-12.30 Workshop “Jobs to be Done Framework” by Andrey Milinevskiy (Optional, additional price)
13.00-17.00 Conference
13.00-13.15 – Intro about SDN
13.15-14.00 – Oleg Koss “What are the first steps in Service Design”
14.00-14.45 – Andrey Milinevskiy “Service Design in the product strategy of the retail bank”
14.45-15.00 – Break
15.00 – 15.30 – Katerina Zayko “Why UX/UI Designers have to practice in Service Design?”
15.30-16.00 – Andriy Romanukha “Agile Service Design”
16.00-16.45 – Oleg Koss about Service Design Global Conference cases
16.45-17.00 -Break
17.00-18.00 – Talks with Oprah

This event might be of interest to:
– Designers
– Scrum Masters, Product Owners, Product/Project Managers
– Business Owners
– Startup Owners
– Business Analysts
– Anybody who is interested in Service Design



Workshop by Andrey Milinevskiy

Topic: “How to study clients in the Jobs to be Done framework. What comes prior to this and what follows in Service Design: from Reframing to Insight Formulation”

We often have to make quick decisions about the product, service and interface.
What tools do you have to use to understand the user and the market and make the product successful?
Are you able to do it all by yourself?
At least – almost on your own.
The workshop of Andrey Milinevskiy gives answers to how to prepare for the study, how to conduct it and how to formulate insights;
how to do it all in a single Jobs-to-be-Done framework. Express Workshop about Express Service Design. Come energized!


1. Oleg Koss is one of the leading experts in client experience and Service Design in Ukraine, the founding partner of CXdesign.

Topic: “What are the first steps in Service Design”

What is Service Design?
How to explain its benefits to the client or colleagues?
What can be the first project: idea, task, participants, partners?

2. Andrey Milinevskiy – Service Designer, Customer Experience Management consultant, CXdesign founding partner, Design Thinking Mentor at LvBS Center for Entrepreneurship, ex Chief Digital Transformation Officer at Kyivstar.

Topic: “Service Design in the product strategy of the retail bank”

There is politics, and there is realpolitik. How does Real_Service_Design look like in a large organization. Conservative. Under regulation. In the 3rd year of implementation. What didn’t work? What worked? How? Especially about: the actual launch of real products, the alignment of understanding the customer in a large cross-functional team, how to work when everyone says they do Service Design; about the advantages of an iterative approach in design.

3. Katerina Zayko – Head of Design Office at Symphony Solutions, Co-founder of Service Design Network Ukraine, UX Master Certified by Nielsen Norman Group, SAFe Certified and Service Design Academy Certified.

Topic: “Why UX/UI Designers have to practice in Service Design?”

There are no completely digital services. There are only digital parts of the service. And those digital parts are place for action of UX/UI designers. But why should UX/UI designers take care about the design of the whole service, not just the areas of their direct responsibility? Katia will also talk about the challenges that can be solved by Service Design when creating a digital product.

4. Andriy Romanukha – Agile Coach, Scrum Master at Symphony Solutions, Certified SAFe Scrum Master and SAFe 4 Agilist.

Topic: “Agile Service Design”

Agile and Design friends or foes? How to blend three different mindsets which share similar values and philosophy – Lean, Agile and Service Design. What is natural step-by-step implementation of these techniques into design and development of viable solution for real-life business case

At the conference you will also hear about world cases presented at this year’s Service Design Global Conference in Toronto:

– Design of legal documents “from the client”, not “against the client”
– Application of behavioral science in Service Design
– Design for imperfect systems or under system constraints
– Service Design for startups
– 2019 Service Design trends

Conference only:
400 UAH – Early Birds till 1.02
500 UAH – Regular Price

Conference + Workshop:
600 UAH – Early Birds till 1.02
700 UAH – Regular Price


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Meetups for Startups Vol.5.




Alexander Reminsky, CEO of the StepShot startup which became a part of of UiPath (the world’s leading provider of business process software), and Taras Rodtsevych, founder of UATAG (last year, the startup was featured at the world’s largest consumer electronics show CES) – Vegas) – these are 2 powerful speakers who will share their experience on January 29th!

They will talk about:

– the first steps in product development

– why we should make mistakes?

– why the idea is worth nothing

– the value of networking, accelerator programs and mentoring.

What else?

Networking is the main purpose of our meetups. So you will have enough time to get new contacts and to communicate with the speakers in an informal atmosphere.

When: January 29, 7:00 pm.

Where: Coworking Platforma Futura, Kulparkivska, 200a.

The participation is free of charge in case you have registered here:

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