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SoftServe’s mixed reality and AI accelerators drive new wave of digital retail innovation




Shelf analytics AI tool and mixed reality shopping assistant leverage the power of mixed reality, machine learning, and artificial intelligence for real-time inventory and marketing insights.

AUSTIN, Texas—Jan. 16, 2020SoftServe, a leading digital authority and consulting company, is pioneering retail innovations that heighten customer engagement and enable vendors to make informed, data-driven business decisions. The company has released two new prototype accelerators, Planogramand Smart Shopping Assistant, that employ mixed reality (XR), machine learning (ML), and artificial intelligence (AI) technology to facilitate a new level of understanding of inventory levels, buying trends, demand prediction, and shifting consumer preferences. With these, retailers can see forecasted outcomes of AI recommended business decisions before implementation and ensure they get the right product in front of the right customer at the right time.

“Planogram and smart shopping assistant are retail accelerators that bring real-time insights and data to businesses so they can create compelling and lasting shopping experiences for customers, while significantly optimizing operational efficiency,” said Valentin Kropov, VP of Clients Success, Retail at SoftServe. “These solutions allow vendors to predict and analyze demand while understanding the ever-changing preferences of their customers to ensure optimal product placements and begin shopper engagement before they even enter a store.”

Planogram is a shelf analytics tool for retail execution strategy that tracks sales and predicts shelf profit changes, instantly monitors and receives feedback, supports more accurate inventory measurements than manual store checks, and gathers shelf data to identify trends and make strategic business recommendations. Through AI data-driven algorithms retailers can see the forecasted inventory and revenue outcomes of a recommended course of action prior to implementation.

Smart Shopping Assistant is a solution that creates an omnichannel customer experience and allows vendors to understand the needs of the customer and provide new experiences to them through emerging technologies including XR and ML to increase revenue, grow customer loyalty, and improve marketing effectiveness.

With Smart Shopping Assistant, retailers can:

  • Increase shopping cart value by taking part in consumer shopping planning – Provide customers with predictive shopping list based on their preferences and stock availability
  • Boost sales by guiding customer towards merchandise – Enable customers to find products faster with AR navigation and intuitive suggestions of additional products along their guided route. Personalize shopping experiences by highlighting important information like allergens, nutrition details, supplements and other product details via augmented reality (AR)
  • Empower marketing using limitless capabilities of XR advertising – Drive customer attention as they shop by advertising products in AR. Gamify loyalty programs to drive consumer behavior
  • Optimize and improve inventory and marketing with real-time analytics – demand prediction, AR campaign performance analytics, real-time store heatmaps

To learn more about these new prototypes and other retail innovations please visit or contact

About SoftServe

SoftServe is a digital authority that advises and provides at the cutting-edge of technology. We reveal, transform, accelerate, and optimize the way enterprises and software companies do business. With expertise across healthcare, retail, media, financial services, software, and more, we implement end-to-end solutions to deliver the innovation, quality, and speed that our clients’ users expect.

SoftServe delivers open innovation—from generating compelling new ideas, to developing and implementing transformational products and services.

Our work and client experience is built on a foundation of empathetic, human-focused experience design that ensures continuity from concept to release.

We empower enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy. No matter where you are in your journey.

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Relevant Software Will Expand Its Market Presence With the Support of the USAID CEP Program

Relevant Software



Relevant Software, a software development outsourcing company, will expand its marketing activities and market presence with the support of the USAID Competitive Economy Program in Ukraine (CEP).

The company will create articles on best practices in software development outsourcing and product development to help tech leaders built world-class software in a better way. The topics include general software development outsourcing tips, fintech market insights, fintech product development guides, and best practices on hiring and managing remote software developers. The company aims to make its blog a great media resource for tech leaders worldwide with industry insights and practical guides.

About the program

The USAID Competitive Economy Program in Ukraine (CEP) supports startups, small and medium enterprises (SMEs) aiming to provide support for competitive industries and firms on Ukrainian and international markets, foster a better business enabling environment, and enabling Ukrainian companies to benefit from international trade.

Relevant Software’s goals

Ukraine is one of the key exporters of software development services, and one of the USAID CEP’s goal is to help SMEs like Relevant Software extend their export abilities and create new jobs.

Relevant will use the received grant to expand its media presence and establish thought leadership in the tech industry through content marketing. Helping more people learn about Ukraine as a software development outsourcing destination, the company will open new business opportunities and create new jobs in 2021.

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Ukrainian IT Awards




The show is coming!
The final and award ceremony of the largest IT talent competition in Ukraine — the Ukrainian IT Awards.

This year organizers received a record number of applications:
⭐182 applications from more than
⭐106 IT companies!
⭐33 applications have reached the final, and we will find out the names of the winners on December 10 in real-time on the event page!
⭐Here Ukrainian IT Awards

This time IT professionals will compete in 11 individual and team nominations:
▪ Software Engineering
▪ Quality Assurance
▪ Management
▪ IT-education
▪ Infrastructure&DevOps
▪ Design
▪ Product Management
▪ Business Analysis
▪ Software Architecture
▪ Innovation Research of the Year
▪ Impact of the Year

⭐ Toronto TV star hosts Michael Schur and Alexandra Gontar will announce the winners. And musical accompaniment by
⭐Dj Daria Kolomiec will give the holiday a unique sound.
Stay tuned!

👥 Ukrainian IT Awards was founded in 2012 by SoftServe – one of the largest IT service companies in Ukraine. In 2017, the Association “IT Ukraine” became the co-organizer of the competition and in 2020 became its main organizer. SoftServe, EPAM Ukraine, Ubisoft, and Intellias are nomination partners. This year the competition is supported by the Ministry of Digital Transformation of Ukraine.

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Data Science Meetup




On 25th February, Boris Pratsyuk and Alexander Savsunenko will talk about the data science in a product companies, and will share their own experience and observations.

When: February 25,2020, 19:00-21:00.
Where: Creative Quarter, Gulliver, Kyiv.
Boris Pratsyuk, CTO, Scalarr
Theme: How Big Data and Data Science help fighting fraud

Boris will tell how in the world of digital advertising the bad guys steal money from the app developers who show ads in their apps. Also, how different types of frod look from the data point. How the infrastructure of the whole solution is organized. And finally, he reveals a secret: the difference between data science in outsourcing and product companies.

Борис розповість про те, як у світі цифрової реклами погані хлопці крадуть гроші у розробників додатків, що показують рекламу в своїх додатках. Як з точки даних виглядають різні типи фроду. Як організована інфраструктура усього рішення та які  потрібно мати ролі. І наостанок, розкриє мега таємницю: різниця між data science в аутсорсі та продукті.
Alexander Savsunenko, Senior Research Engineer
Theme: Leveling up your data flow

Alexander has an experience in creating AI/ML algorithms for the business applications. Works with state-of-the-art CV algorithms. Previously, he developed a CV solution for Luminar Photo Editor. Product Model Mistakes from the development to production: How to Work with the growing datasets? How to build an iterative ML model development system? Why do data science need QAs and what is their role?

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