MacPaw was founded by 21-year-old student from Kyiv Polytechnic Institute, Oleksandr Kosovan in 2008. Oleksandr himself coded the first version of CleanMyMac, a macOS cleaning and maintenance utility. Eleven years later, MacPaw has a team of 200+ people and 10+ products in its portfolio. MacPaw products have over 30M users worldwide.
CleanMyMac (1) is the company’s headline product. Dedicated to MacPaw’s ten-year anniversary in 2018, the latest version, CleanMyMac X is an all-in-one utility that keeps Macs clean, optimised and malware-free. CleanMyMac has had 17M+ downloads worldwide and has at least one user in Antarctica.
Gemini 2 (2) is a utility that helps to detect and remove duplicate files and similar images on Macs. In 2017, Gemini 2 received a prestigious Red Dot award (3) for its interface design. In 2018, MacPaw launched Gemini Photos (4) — the company’s first commercial iOS app that helps users to declutter their photo libraries from similar pictures and junk images. One year on Gemini Photos has been installed on over 1M+ iOS and iPadOS devices.
In 2017, MacPaw acquired the Unarchiver (5) — one of the most popular utilities for macOS.
In 2017, MacPaw launched Setapp (6) — the first app subscription service for macOS. Setapp gives access to a curated software library of 160+ ad-free, fully functional Mac apps for a single flat-fee. Setapp’s collection includes top productivity, design, writing, social media, and maintenance tools and so much more. Setapp was named by Fast Company as one of the top 10 most innovative companies in Europe in 2019 (7) and Best SaaS App for Productivity 2019 by the SaaS Awards (8).
MacPaw’s headquarters hosts a museum of vintage Macs, iPhones and Apple design books. The initial collection was acquired at an auction in 2016 from Tekserve in New York. The collection features some iconic models such as Apple IIe, Twentieth Anniversary Mac, and Macintosh 128K signed by Apple co-founder Steve Wozniak.
In 2018, MacPaw launched #MacPawCares — 10 charity projects marking the company’s 10-year anniversary. The projects cover different areas, including environment, education and diversity. As a part of the Environment project, the company started the #CleanMyCity challenge — a series of city cleanups and launched the “Sort” app that assists thousands of Ukrainians with sorting and recycling waste. Within the City project, MacPaw helped to renovate the Fomin Botanical Garden and Samosad park as well as install lighting on St. Nicholas Roman Catholic Cathedral in Kyiv.
MacPaw is headquartered in Kyiv, Ukraine with offices in Santa Clara, California and Cork, Ireland.